AbstractPrevious studies have shown that investor sentiment indicators can predict stock market change. A domain-specific sentiment lexicon and sentiment-oriented word embedding model would help the sentiment analysis in financial domain and stock market. In this paper, we present a new approach to learning stock market lexicon from StockTwits, a popular financial social network for investors to share ideas. It learns word polarity by predicting message sentiment, using a neural net-work. The sentiment-oriented word embeddings are learned from tens of millions of StockTwits posts, and this is the first study presenting sentiment-oriented word embeddings for stock market. The experiments of predicting investor sentiment show that our lexicon outperformed other lexicons built by the state-of-the-art methods, and the sentiment-oriented word vector was much better than the general word embeddings.